Dallas, Texas. (October 27, 1996) -- Photofinishers and photographers will be able to order up-to-the-minute technical information on Imation Corp. color print and slide film at any time, day or night, on the World Wide Web. Imation announces that fax-on-demand service for technical data sheets will be available at www.imation.com in mid-November.

These technical data sheets - available for ATG 100, ATG 200 and HP 400 35mm color print films and for 100, 400 and 640T (tungsten) color slide films - provide critical information about film characteristics, reciprocity, exposure, processing times and color reproduction properties. Users of Imation film, whether Imation^TM Scotch^TM or private label, can use the data to help them get superior performance from the film.

"We understand the need for immediate access to technical information about Imation film," said Alan Pollock, senior technical service representative. "Whether photofinishers are in the middle of developing a batch of our film or photographers are in the middle of planning a shoot with our film, they can get the most recent performance information at any time - even in the middle of the night - without waiting, wherever they might be in the world."

By the end of the year, fax-on-demand technical information also will be available through a toll-free telephone number. Imation Photo Color Systems continues to offer a toll-free technical service help line at 1-800-223-8579 for those times when photofinishers need more than what they can find on a technical data sheet. A toll-free consumer help line, 1-800-695-FILM (3456), also is available for users of Imation-manufactured film.

Imation is one of the world's largest suppliers of private-label 35mm color film and single-use cameras for major discount drug and grocery chains, serving more than 125 major retailers worldwide.

Imation Corp. supplies a variety of products and services worldwide for the information processing industry, specializing in information storage and imaging applications. The business units that make up Imation had 1995 revenues of $2.2 billion while part of 3M. The company employs approximately 9,700 people worldwide and is based in Oakdale, Minn.

The World Wide Web site for Imation and Photo Color Systems is http://www.imation.com. Information about the family of Imation products also can be obtained by calling Imation Corp. at 1-888-466-3456 or (612) 704-4000. Imation's fax number is 1-800-537-4675.

Scotch is a registered trademark of 3M.

Copyright 1996 Imation. All rights reserved.